case study


Artificial intelligence has captured the world’s attention – and many people are looking to it for answers.

We wanted to know what would happen if AI started asking the questions.

Q&AI is an interview program with a twist – AI chooses the guest, then it comes up with the questions and hosts the show.

All we do is pick a topic and ask the AI to identify an expert in that field for it to interview.

A Comms Store innovation, the Q&AI concept evolved into a chat show – including getting one of the world’s biggest science stars to take part.


Q&AI attracted national media coverage for its innovative take on the chat show format, and for the newsworthy interview with guest Dr Neil deGrasse Tyson.

The concept became a news source itself, referenced in international media coverage about AI and misinformation.

The University of New South Wales used Q&AI as an engagement tool after its AI expert Professor Toby Walsh appeared in the premiere.

Science educators used Q&AI as a resource in an education program for 85,000 school students across Australia.

The concept uses broadcast-quality recording technology to capture the interview talent, combining video with our graphic effects in the edit suite.

In Episode 2, AI and Dr Neil deGrasse Tyson discuss the perceived threat of AI, the next steps in space exploration and the colonisation of Mars, the death of the internet and advances in science.

 And Pinocchio.

Let's tell your story


Storytelling has always been an essential part of Indigenous culture, says the Watarrka Foundation. It is a powerful means of passing on knowledge, history and philosophies to new generations. It invites conversation, questioning and moral inquiry. It challenges perceptions of the world and its many complexities, helps healing from the traumas of the past and weaves a deep connection with community. Ultimately, it influences caring for others and for country.

The Comms Store acknowledges the Traditional Custodians of the lands where we work throughout Australia. We pay our respect to Elders, past, present and emerging, and recognise the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on this land.

Picture of artist Jo Cassady by Cath Bowen.