From strategy to delivery, we told this story through an earned media campaign across national free-to-air TV news, Sunday and suburban newspapers and websites and our client’s corporate and social channels.
Strategic storytelling services included:
Our deliverables were also used by the client’s stakeholders, including the NSW Government.
Storytelling has always been an essential part of Indigenous culture, says the Watarrka Foundation. It is a powerful means of passing on knowledge, history and philosophies to new generations. It invites conversation, questioning and moral inquiry. It challenges perceptions of the world and its many complexities, helps healing from the traumas of the past and weaves a deep connection with community. Ultimately, it influences caring for others and for country.
The Comms Store acknowledges the Traditional Custodians of the lands where we work throughout Australia. We pay our respect to Elders, past, present and emerging, and recognise the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on this land.
Picture of artist Jo Cassady by Cath Bowen.